The design objective for the new Westfield Siesta Key is to transform the property into a uniquely distinctive resort-style shopping and leisure experience – a sophisticated destination that is attuned to the seaside lifestyle of the upscale communities it serves. Not only will the center be renovated but the status of the center would be upgraded from “Red Label” to the more exclusive “Black Label” At this level the center is allowed to have its own minor identity.

 

So in reaction to that, the Mediterranean-styled embellishment adds significant character to the Black Label property signage. Drawing inspiration from the repeated and regimented monogram motifs found in high fashion brands such as Louis Vuitton, Gucci and Chanel Suggesting affluent sophistication and luxury, the masterful details adorn and decorate the signage components with a hint of Spanish flavor.

 

Work Completed as a DDG employee | Lead Designer

Contribution: Concept Design, Production Drawings, Project Management