Located in Guatemala City, Guatemala Naranjo Mall, envisioned by DDG’s architecture studio, is a three-level mall with 2 levels of underground parking. Forgoing the projects name under client direction the signage package pulled inspiration from the project’s exterior palette, the signage uses bright colors and a painted wood motif to create a vibrant and colorful experience. The retail wayfinding design responds to with simple forms that easily and readily highlight directional information. 

 

Once down in the garage levels, the graphics are dictated by bold colors that make the usually dark and drab parking garage livelier. The garage pattern found throughout the wayfinding design incorporates patterns based on the project identity.

 

Work Completed as a DDG employee | Lead Designer

Contribution: Concept Design, Production Drawings, Project Management