Inspiration for this project was taken from the site’s surroundings and the plan’s concept. The signage explores the power of life as presented by two different options: the elements of earth and water. Both concepts focus heavily on the potential for growth, change, and the future; all of which lend the site an overall feeling of clean and contemporary sophistication. For the first option, we explored the concept of earth – a bold, powerful, and strong element with influences ranging from the strong lines found in earthen minerals to the polished facade of volcanic glass. These refined concepts refl ect our vision of strong, sculpted lines serving as guiding beacon to patrons.

 

Work Completed as a DDG employee

Contribution: Concept Design, Production Drawings, Lead Designer