Charm City Truck Stop, the client has an established food truck service currently in operation. However, in efforts to promote his current business, he is starting a food truck rally organization for himself and other vendors to band together for greater publicity and profits. The client requested that the logomark be contemporary but timeless. As they put it “We don’t want this to look like every hip restaurant logo you see on the internet." They stressed that the organization was about more than food and the logo needed to somehow reflect that. Along with the delicacies of the food trucks, the “Truck Stop” will be open to other vendors to showcase art, music, and other creative outlets. It will be the newest festival for the Baltimore Creative scene.

 

Consulted for Mormile Creative: Freelance Consultant