The Experiential Design of the Nexton Parkway Corridor represents a significant opportunity to tell the story of Nexton and present its brand vision to visitors and residents alike through the careful integration of traditional branding, monumentation, environmental design, landscape architecture and messaging.
 

Our goal was to unify the efforts of all the consultants, designers, storytellers and others to create a narrative set of standards that would give vision and direction to how this project should grow and develop. This 'Codex' would explain all monumentation, place-making, wayfinding directional objectives throughout the project.

 

Work Completed as a Streetsense employee | Designer + Advisor

Contribution: Presentation Production, Graphic Layout, Concept Signage Design