Outlook Remodeling was in a situation that many many smaller business finds themselves in; a stable business but no solid brand image to market. They had a non-specific template identity created with an online printing service. Bm Designs was approached to provide a new unique identity and preliminary brand items. Interviews with the relevant employees of the company were conducted and three major goals were established for the new identity.  The new identity must:

 

1. Be a welcoming experience for potential clients

2. Express many household improvement services

3. Not use any image such as a hammer, nail, or any tool iconography

 

After a series of color and identity studies were created for the clients were able to align their vision for the company visually and decide on a final identity.

 

Outlook Remodeling: Freelance Consultant